One of the most difficult parts of overseeing a campaign of workplace charitable giving is engaging the employees. Often, larger companies have the biggest problem with this as employees are spread about during the working day and the entire staff is not always together. While workers generally are supportive of charitable endeavors, the demands of daily work and personal responsibilities can make contribution difficult. However, there are some simple methods to build excitement and enthusiasm for your corporate giving plan.
You will have more success if you personalize the charity for everyone. For instance, if you choose to support a group that promotes literacy, this might not be something to which most of your employees relate. However, if you bring in speakers to express how the charity has impacted their lives, this can really make it more personal and provide a genuine human connection. This can make a huge difference in employee support and enthusiasm for any project.
The most successful workplace giving programs have no political agenda. Among the causes that generate the most interest from employees are health-related causes, such as breast cancer awareness, as well as causes that protect those who cannot protect themselves, such as children or the economically disadvantaged. Studies have shown the most difficult programs to raise money for are causes that address abstract issues or are highly divisive.
Be sure to emphasize the program throughout the year. The end-of-year holidays are the biggest times for charitable giving, but charities need help throughout the year. So rather than focus on one specific time of year, it is wise to consistently remind employees about the charity or charities you are supporting. Encourage giving throughout the year by distributing information about your giving program on a consistent basis.
Social media provides you with an excellent resource to build pride in charitable giving programs. When employees take part in a charitable event or program, showcase these efforts using social media. This spreads the word about the charity as well as praising your employees for truly making a difference. This is a concrete validation of employees' efforts and will make them more inclined to contribute in the future. If an employee has shown a tremendous effort, be sure to single them out for some special praise both online and offline. For instance, if a few employees organized an event to support your company cause, be sure they are recognized for the efforts.
Workplace giving is most effective in organizations where management and employees work towards the same goal together in a noticeable and substantial way. For example, if the program deals with the homeless, consider having management and employees volunteer together in a homeless shelter or soup kitchen. Providing opportunities for hands-on volunteer work in addition to financial contributions is an important part of an effective charitable giving campaign. When a workplace comes together as a group to help out a cause, it builds a strong sense of community and camaraderie that makes a significant impact on everyone involved.
You will have more success if you personalize the charity for everyone. For instance, if you choose to support a group that promotes literacy, this might not be something to which most of your employees relate. However, if you bring in speakers to express how the charity has impacted their lives, this can really make it more personal and provide a genuine human connection. This can make a huge difference in employee support and enthusiasm for any project.
The most successful workplace giving programs have no political agenda. Among the causes that generate the most interest from employees are health-related causes, such as breast cancer awareness, as well as causes that protect those who cannot protect themselves, such as children or the economically disadvantaged. Studies have shown the most difficult programs to raise money for are causes that address abstract issues or are highly divisive.
Be sure to emphasize the program throughout the year. The end-of-year holidays are the biggest times for charitable giving, but charities need help throughout the year. So rather than focus on one specific time of year, it is wise to consistently remind employees about the charity or charities you are supporting. Encourage giving throughout the year by distributing information about your giving program on a consistent basis.
Social media provides you with an excellent resource to build pride in charitable giving programs. When employees take part in a charitable event or program, showcase these efforts using social media. This spreads the word about the charity as well as praising your employees for truly making a difference. This is a concrete validation of employees' efforts and will make them more inclined to contribute in the future. If an employee has shown a tremendous effort, be sure to single them out for some special praise both online and offline. For instance, if a few employees organized an event to support your company cause, be sure they are recognized for the efforts.
Workplace giving is most effective in organizations where management and employees work towards the same goal together in a noticeable and substantial way. For example, if the program deals with the homeless, consider having management and employees volunteer together in a homeless shelter or soup kitchen. Providing opportunities for hands-on volunteer work in addition to financial contributions is an important part of an effective charitable giving campaign. When a workplace comes together as a group to help out a cause, it builds a strong sense of community and camaraderie that makes a significant impact on everyone involved.
About the Author:
Sebastian Troup likes blogging about philantrophic solutions for businesses and non profit organizations. For further information about workplace giving programs, or to find a corporate charity giving campaign, please go to the Truist website today.
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