Increase Fan Attendance By Using Sports Inflatables

By Stacey Massey


Whether it be high school, college or professional level sports, promotion is an important element behind increasing attendance at games. Without fans to watch, no money is generated and the sports program begins to suffer. Sports inflatables are exciting forms of promotion and entertainment that draw people to these games.

For high school and college level events, inflatable tunnels are a popular choice. They are used during basketball, football, soccer and hockey games. The home team enters the playing area through the tunnel and unexpectedly bursts through the opening. This action is usually a surprise for fans in attendance and often elicits an immediate cheering response.

Local sponsor ads can be posted on the inflatable tunnel, which gives them increased exposure. A fun piece of equipment for the fans also becomes an effective marketing tool at the same time. Sponsors pay to have their ads displayed, which increased the generated income for the program.

Inflatable tents are another option for all types of sports related events. The setup is quick and easy and they create an almost instant area for fans to hang out. A few players could even set under the tent and sign some autographs. Ads can be placed on these tents as well, which generates even more revenue for the team.

Another great option is inflatable batting cages for baseball games. They are an interactive option that allows fans to show off and have a little fun while waiting for the game to start. From a marketing perspective, you could charge to use the batting cage or you could use it as a way for doing prize giveaways. Free tickets, team merchandise and money are all great prize options. Prize oriented activities are a great way to draw a large crowd and get fans more involved. As a result, less seats are left empty.

Inflatables can be used for home games or road games. Deflated and folded, they are not large items to transport. For road games, this is an especially great way to get people traveling to see their team play. Although home game ticket sales have the most financial benefit, it is still important to have fans dedicated enough to travel and follow their team to other cities.

The media also loves events that feature inflatables. By setting up items like a tunnel and a tent for a meet and greet, you are more likely to grab media attention and increase the team's exposure. Being featured on the news is an excellent way to increase exposure and get more people interested in attending games.

Sports inflatables are an inexpensive marketing tool that can give many years of fun entertainment and promotion. When properly cared for and stored, they will last a very long time before needing replaced. They create a fun experience for fans and can be used as an exciting interactive tool for game attendees of every age. They can also create a sizeable income through sponsor advertisements. Many new sponsors could be located by presenting this new form of advertising option.




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