It can sometimes seem a bit overwhelming to set up a new corporate social responsibility program. Fortunately, the process can be broken down into some simple steps based on general best practices and what has worked well for other companies.
We've found that breaking the process down into three clear can be a great way to segment the daunting task of corporate social responsibility into something much more manageable.
Step 1: Conception & Initiation
A corporate social responsibility program is never one-size-fits-all. While crafting a program, it is important to keep the Three Pillars of Sustainability in the forefront: People, Planet and Profit. Create opportunities and multiple ways for employees and other stakeholders to engage with the program. Incorporate opportunities across a wide spectrum of engagement that include volunteer days, traditional giving, recycling events, peer to peer fundraising, and disaster assistance.
It is also better to take the CSR program a step ahead by including "cause marketing" into the program. Include company products in this program and have this as a good opportunity to start commitments in the supply chains and production processes. Think of where and how to make possible for your company to make it a socially responsible and environmentally supportive investment and how to have your employees and others in management get involved in the investment.
Step 2: Commit and Implement
Once the concept and details of the CSR program have been determined, it's up to you to prove its value in terms of triple bottom line results for your company. This requires assessing and measuring your program's impact. Develop a link between your social responsibility program and your company's business results.
You need to assess how your cause driven program has affected company sales, effect on customer satisfaction, effect on employee and brand loyalty, and also market access. You need proving that the program has impacted the company reputation and also company profitability. You need to follow, measure, and also communicate on this effect of the program on the social, environmental, as well as all economic factors.
Step 3: Inspire & Communicate
For any corporate program to succeed, the program needs endorsement and acceptance from the top management. A corporate social responsibility program is no different. Communicating the impact and successes of your program to the top levels of your organization is critical. Communicate frequently about the program's progress and accomplishments, and also be sure to convey the program's impact to the company's triple bottom line.
Encourage and inspire employees to get involved and all of them participating, and this should be done to convince management to have employees and other stakeholders to make the cause program their priority. Build program recognition, build loyalty as well as momentum, and these are done when the program outcomes and effects are tracked and shared with all the employees, all customers, the community members, and all program beneficiaries. Inspiration as well as participation are the things that will make the program succeed.
We've found that breaking the process down into three clear can be a great way to segment the daunting task of corporate social responsibility into something much more manageable.
Step 1: Conception & Initiation
A corporate social responsibility program is never one-size-fits-all. While crafting a program, it is important to keep the Three Pillars of Sustainability in the forefront: People, Planet and Profit. Create opportunities and multiple ways for employees and other stakeholders to engage with the program. Incorporate opportunities across a wide spectrum of engagement that include volunteer days, traditional giving, recycling events, peer to peer fundraising, and disaster assistance.
It is also better to take the CSR program a step ahead by including "cause marketing" into the program. Include company products in this program and have this as a good opportunity to start commitments in the supply chains and production processes. Think of where and how to make possible for your company to make it a socially responsible and environmentally supportive investment and how to have your employees and others in management get involved in the investment.
Step 2: Commit and Implement
Once the concept and details of the CSR program have been determined, it's up to you to prove its value in terms of triple bottom line results for your company. This requires assessing and measuring your program's impact. Develop a link between your social responsibility program and your company's business results.
You need to assess how your cause driven program has affected company sales, effect on customer satisfaction, effect on employee and brand loyalty, and also market access. You need proving that the program has impacted the company reputation and also company profitability. You need to follow, measure, and also communicate on this effect of the program on the social, environmental, as well as all economic factors.
Step 3: Inspire & Communicate
For any corporate program to succeed, the program needs endorsement and acceptance from the top management. A corporate social responsibility program is no different. Communicating the impact and successes of your program to the top levels of your organization is critical. Communicate frequently about the program's progress and accomplishments, and also be sure to convey the program's impact to the company's triple bottom line.
Encourage and inspire employees to get involved and all of them participating, and this should be done to convince management to have employees and other stakeholders to make the cause program their priority. Build program recognition, build loyalty as well as momentum, and these are done when the program outcomes and effects are tracked and shared with all the employees, all customers, the community members, and all program beneficiaries. Inspiration as well as participation are the things that will make the program succeed.
About the Author:
Sebastian Troup enjoys writing about philantrophic solutions for businesses and non profit organizations. For additional information about the importance of corporate social responsibility, or to find help setting up a corporate charity giving program, please go to the Truist website now.
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