Subliminal Messaging In a Modern World

By Terrance V. Cruz


Subliminal messages have long been discussed, criticised, debated, dismissed.. yet in our modern society there are so many different applications, and despite conflicting evidence for their ability to influence the human mind, still they are used - especially within the media around us.

Before we get into the main areas of subliminal use, it is important to understand what a subliminal message actually is.Generally by using the term subliminal message we mean a means of transmitting a message beyond the means of conscious human perception, yet still reaching the mind to influence behavior. For example we receive a message without our awareness yet it still has an impact upon the brain.In truth the definitions are flexible, so lets define them in terms of "soft" and "hard" messages: This is where the suggestion is very passive.. where it is just a subtle suggestion such as a provocative or sexual pose, maybe even a play on words, but nothing too technical - a mere hint.This is what we really usually mean by the term, where an obvious subliminal technique is used, such as flashing images, hidden text, software, or audio moved to a different sound frequency so it is just out of hearing range.

When a person listens to subliminal audio's containing positive affirmations, they're more motivated to quit smoking and this works better than most smoking cessation products. Dr. Lloyd Silverman, a psychologist at New York University, has studied the benefits of subliminal audio messages for 20 years and he conducted a study in which he gave subliminal audio messages to one half of the group. He found that 65% of the people who received audio messages no longer smoke.

But it is here where the misinformation creeps in. Subliminal perception does not trigger a magical process whereby an individual can listen to the programming then automatically shed the pounds. Cognition, like voyages of discovery and home cooking cannot be outsourced. In truth, subliminal perception only refers to the one way communication of information.Information received through subliminal perception is no more in control of behaviour, than the unconscious world of dreams. The decisions which lead to life changes remain firmly in the territory of the conscious mind and are part of the normal decision making process.So if subliminal messages do not control behaviour - what's going on? Understanding what is going on requires a little more subtlety. Subliminal programming such as those produced by Subliminal Today are aimed at alter decision sets and reinforcing through affirmation, specific aspects of self-perception.

In conclusion, subliminal stimuli which give positive affirmations or visual images help people overcome negativity in their lives. Based on the studies subliminal messages can help you with weight loss, improve academic performance, help you quit smoking, and the overcoming of phobias. Subliminal software programs are an inexpensive and effective way to improve your life.




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